TABLE OF CONTENTS; DECEMBER 2005, VOL 20, NO 11

AdMedia,  Dec 19, 2005  

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Along with the 'regulars' - Across AdMedia's desk, Ad Nauseam, What's New, AdSpend charts, and TV Top 10, in this month's AdMedia you'll find...

* A classic revisited. John Atchison-Darby re-reads David Ogilvy's Confessions of an Advertising Man and discovers old-school wisdom.

* In The billion-dollar quest Donna Werbner talks to media agencies, owners and planners about how to keep brands young forever.

* The Hat's whiskers reports on Blue Hat's student art competition.

* James Hurman looks beyond the ad world for illuminating perspectives on an ever-contentious topic in First Impressions - A fair appraisal of new ideas?

* Skirmishes in the shopfront outlines the potential and pitfalls of multi-channel marketing.

* And in the out-of-home section the feature article Poster child for growth sees Simon Hendery venturing onto the mean streets to see how close reality has come to Hollywood, and Quest for the best focuses on the sites out-of-home companies deem to be their best.

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