LETTER TO THE EDITOR; The Scream Team

AdMedia,  Apr 19, 2006  

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Dear Ed:

Two weeks ago FCB Indonesia was crowned Agency of the Year - now maybe that's not a big thing where you guys are, but considering we were 17 on the creative rankings when I joined I'm pretty damn chuffed.

How did we do it? Just by simply following the six steps on How to Get Better Ideas*, outlined in AdMedia a few years back!

What follows is the mail sent by regional ECD Rob Sherlock (some of you guys may remember him as former ECD of JWT Auckland):

'Last night FCB Jakarta came to power in the local Adoi Advertising Awards. They won ... and won ... and won. And ended up as the joint winner of Agency of the Year with O&M - a shop double their size.

'Let me put this in perspective: The Adoi Awards are becoming one of the most competitive shows in the region. This year it was chaired by Bob Scarpelli, chairman & ECD of DDB Chicago, with judges including Linda Locke (Regional ECD of Leo Burnett) and Tham Khai Meng (O&M Regional ECD & chairman).

'The work is reaching world-class standards, biting on the heels of Singapore, especially in the print & ambient categories.

'Two years ago FCB Jakarta was invisible - now they are prolific.

'Their work has featured in Shots, Archive, and very soon regional awards such as Adfest.

'So please join me in congratulating ECD Nick Morgan and the team on a job brilliantly done. (They should also be congratulated on screaming louder than any other agency!).'

Nick Morgan

review@creativedirector.co.nz

* See www.creativedirector.co.nz for that AdMedia story.

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