TV Top 10

AdMedia,  Apr 19, 2006  

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Three terrific 'new' ads (two of them featuring bulls!) breathed life into the Top 10 in March. Saatchi's Toyota Rav4 spot lived up to expectations by debuting at #1 - the first to achieve this since Saatchi's Toyota BullsHit in June last year, the wonderful Sony Bouncy Balls (out of the US) arrives at #8, and Big's Daisy makes her debut at #10. For this poll (conducted throughout March), TNS asked 1042 Kiwis to name "the best ad on TV".

1. Toyota Rav4 Happy Together, Saatchi & Saatchi, Plaza (Paul Middleditch).

2. Tip Top Trumpet Undies, Colenso BBDO, Sweet Shop (James Pilkington).

3. Telecom Animals, Saatchi & Saatchi, produced inhouse from stock footage.

4. AMP Life, Assignment/Mitchell Partners, Flying Fish (Gregor Nicholas).

5. ASB Goldstein, Whybin TBWA, Plaza (Paul Middleditch).

6. Air NZ Rugby, Colenso BBDO, Exposure (Kevin Denholm).

7. Telecom T3G Come With Us, Saatchi & Saatchi, Silverscreen (Kevin Denholm).

8. Sony Bravia Bouncy Balls, Fallon London/Optimedia NZ (dir Nicolai Fuglsig).

9. TVOne One of Me, Saatchi & Saatchi, Auckland Film Co (Peter Cudlipp).

10. Vero Daisy, Big Communications, Republic (Darren Ashton).

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