MEDIA INFLATION INDEX

AdMedia,  Oct 5, 2006  

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MAGAZINE ADVERTISING COSTS: Annual magazine inflation rate to 30 June 2003: 0.06%.

Low advertising rate increases and readership gains helped keep the annual inflation rate for consumer magazines to a negligible level.

Rate increases averaged 3.3%, with around half the surveyed publications having no increase over the year.

Readership levels increased by 3.2% overall with more than half the surveyed publications recording readership gains. This was boosted by big gains for Cuisine (+18%) and Australian Women's Weekly (+14%).

The readership increases negated the inflationary impact of the rate increases, resulting in the low inflation rate.

The Clemenger BBDO media inflation index for magazines is based on the annual change in the advertising cost per reader. Rates are sourced from publications. Readership figures are supplied by Nielsen Media Research. As a basket-of-goods measure, it may not reflect the specific media buying of all advertisers.

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