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AdMedia, Oct 9, 2006
After weeks below the radar, two terrific 'new' ads have finally broken through to our Top 10. Lowe's Stella series has been tracking well, brand manager Mike Cornwell tells us, and its 'arrival' was inevitable. Ditto Big's Vero Bull in a China Shop - a standout local comedy ad. For this poll, TNS asked 993 viewers to name the "best ad" on tv in February.
1. Sleepmaker Dancing Lady, library footage ex-Whybin Melbourne.
2. Air NZ Proposal, Colenso BBDO, Sydney Film Co/Tony Williams.
3. Stella Artois Slave, Lowe NZ, shot in Argentina by Lowe UK.
4. ASB Goldstein, Whybin TBWA, Plaza/Paul Middleditch.
5. LTSA Don't Worry, Clemenger BBDO, Mopix/Dennis Hitchcock.
6. Whiskas Bungy Mouse, Colenso BBDO/Pure D'Arcy Aust, Film Graphics/Phil Meacham.
7. Lynx Metamorphosis, Lowe Hunt Aust/Spark NZ, tvc ex-Brazil.
8. Telecom Mobile Win 27 Flights, McCann-Erickson (special project), Curious/Robin Walters.
9. Mainland Port Cheddar, Clemenger BBDO, Mopix/Robert Sarkies.
10. Vero China Shop/Bull, Big Communications, Republic/Darren Ashton.
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