Master series

Malaysian Business, Nov 16, 2003

IF you are on the lookout for an executive development programme -

especially to keep in pace with the fast-track business world - a Master

series may be of help. KDU Management Development Centre (KMDC), an

executive learning network, is introducing the Middlesex University

Business School's Master Class Series.

The executive development program is developed to prepare today's high-

potential functional managers and other professional specialists for

successful career transition into general management roles.

KMDC's executive director, Cheng Mien Wee, says the Master Class

facilitates executive education in what could otherwise take managers many

years of experience to attain.

`The intensive executive development program packs leading edge

curriculum and dynamic interaction among faculties and peers from around

the region. It is developed to surpass even the best on-the-job training,'

she says.

The Master Class Series is a 6-week program. Each week, students engage

in different topics catering to businesses in various industries. The

topics touch include issues such as:

* Bridging Strategy & Implementation

* Knowledge Leadership - Developing Human Capital

* Strategic Internet Marketing - Developing Online Value for Your Business

* New Product & Services Development - Critical Success Factors

* Mastering Financial Risk Analysis

The curricula of Master Class Series is redesigned to deliver more-

targeted programs that meet distinct consumer segments and needs. The

rigorous programs shows you how to compete and succeed using strategic

thinking to establish appropriate goals for your unit, and leadership

skills to manage all the interface of key functions to get results.

A Rich Business School History

Middlesex University is the sixth largest in the UK and has a long

association with business studies. The Master Class Series is founded upon

the premise that the alchemy of today's successful practitioners and

leading academics-in an environment dedicated to progress in the field of

management-can produce innovative results.

Over here, the KMDC Learning Network is supported by a unique and

innovative suite of products and services, from professional certification

and executive education to graduate programs from world-class universities

and professional bodies. These programs are specially designed to develop

a broad range of competencies and rapidly changing business environment.

If you are prepared to exploit new markets, innovative enterprise

structures and technologies, sharpen your personal business and analytical

skills, problem solve and create new opportunities out of challenges, KMDC

is the Learning Network for you.

The Master Class Series 2004 is expected to commence in February 2003. The

series will be launched with a one-day workshop on Dec 11 at the KMDC KL

Centre at Plaza Sentral. The workshop, entitled "The Power of Public

Opinion - Why Your Company Should Listen to It" will be facilitated by Dr

Paul Baines of Middlesex University Business School. Participation fee:

RM398 per person. For more information, call 03-22738286 or visit

www.kmdc.com.my