The magic of golf

Malaysian Business, May 16, 2007 by K Vara

`Given golf's continued growth and popularity, golf outings and golf- related activities have become a highly effective way for many companies to bring their sales teams, customers, prospects and partners closer together. Our programmes reveal how opportunities are lost or simply missed through the lack of sufficient skills.'

Golf outings and corporate golf days are among the most important tools in corporate entertainment. `That's why we plan such occasions, whether for two or 200 with as much care as any sales initiative. No matter what one's goals and objectives are, we take a custom- tailored approach that maximizes client entertainment while helping participants achieve the business objectives desired,' he stresses, adding, `You can tell more about how a person will react in a business situation after one round of golf than in a hundred hours of meetings.'