Business Services Industry
IMS Japan, ACNielsen Japan Jointly Offer New Market Analysis Tool
JCNN News Summaries - Japan Corporate News Network, Aug 9, 2005 by Aki Tsukioka
Tokyo, Aug 9, 2005 - (JCN) - IMS Japan and ACNielsen Japan jointly announced on August 8 that the two companies have launched OTC Retail Dynamics, a market analysis tool designed for over-the-counter (OTC) drugs.
By comprehensively analyzing distribution data, both sell-in (from wholesalers to retailers) and sell-out (from retailers to consumers) information, the new tool enables users to grasp the current market trends including inventory trends and rejection rates.
This is the first such solution that has targeted the Japanese OTC market.
c 2005 Japan Corporate News Network. All rights reserved.
Provided by ProQuest Information and Learning Company. All rights Reserved.
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