Article Results (Showing 1 - 4 of 4) RSS Alert
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High-flying balloon loses altitude; Magazine forecast: Disappearing dollars cut into record spending.(Brief Article)
Even as Nasdaq stocks gyrated with uncertainty this spring and early summer, dot-coms have been pumping a record amount into magazine...
Advertising Age, 08/07/00 by Fawcett, Adrienne W. · More from publication -
Media eye mobile marketing ;wirelessmedia:Industry tries out innovative models to reach a moving target.
Wireless communications could be the next great virtual marketing medium. Or maybe not. The uncertainty for advertising, however, is not...
Advertising Age, 03/06/00 by Fawcett, Adrienne W. · More from publication -
what works; Going for the Gross-Out
what works; Going for the Gross-Out. The perfect spokesmen for Slim Jims - wrestlers - obscured the product message. Meat snacks, meet the...
American Demographics, 02/01/00 by Adrienne W. Fawcett · More from publication -
Top 10 Internet and online advertisers in magazines.
It's going to be a merry Christmas for magazine publishers, thanks to a fourth-quarter surge in ad spending by Internet companies-a category that...
Advertising Age, 11/01/99 by Fawcett, Adrienne W. · More from publication
