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• Sanitizing the issue: experts share tips for selling the profitable, and sometimes controversial, pool sanitizing systems 

  Whenever he tries to sell an alternative sanitizing system, Tod Goodman shows his customer a vinyl-liner remnant he tore out of a pool last summer....

  Pool & Spa News, 04/11/05 by AmyJo Brown · More from publication

• It's all relative: the feel-good, family atmosphere of this New York retail store keeps its employees and customers happy—especially when the season gets busy 

  Geraty Pools & Spa is a typical mom-and-pop store. It's family-run, with a long-standing reputation and an extremely loyal customer-base. Geraty...

  Pool & Spa News, 01/17/05 by AmyJo Brown · More from publication

• Business for all seasons: what do you do when cold weather puts a damper on business? This Northeast pool-building firm takes advantage of additional opportunities 

  The bottom line for building pools in the Northeast? The bottom line for building pools in the Northeast? "Once it gets cold, pools close. And...

  Pool & Spa News, 01/17/05 by Brown. AmyJo · More from publication

• The life aquatic: things have gone swimmingly for Doug Janowicz since he left his computer-based world behind 

  Ten years ago, Doug Janowicz was a computer analyst. Then his company began downsizing. So he walked away from the high-tech world and turned,...

  Pool & Spa News, 01/17/05 by AmyJo Brown · More from publication

• Deep impact: it's been more than a decade since Shawn Meneely got hurt diving into a backyard pool. But his effect on the industry is far from over 

  In 1993, a 14-year-old boy named Shawn Meneely dove off a diving board into a neighbor's backyard pool. Sadly, his head struck the upslope dividing...

  Pool & Spa News, 11/19/04 by AmyJo Brown · More from publication

• Progressive design: how to tap into the budget-conscious aboveground market—and still make pool owners' dreams affordable 

  Scott Rolenc is not the usual aboveground-pool salesperson. When customers shopping for an aboveground pool come into his retail store, Rolenc...

  Pool & Spa News, 09/03/04 by Amyjo Brown · More from publication

• Dishing the dirt: manufacturers discuss the latest trends, technology and issues affecting the market 

  Times are changing for the sanitizing equipment market. With the use of alternative sanitizers on the rise, marketplace demands now propel an...

  Pool & Spa News, 08/20/04 by AmyJo Brown · More from publication

• Safety net: industry professionals seek to protect themselves while promoting safety—and products 

  John Migliaccio says it's not enough to sell safety products such as fences, alarms and covers. Instead, he tells industry professionals to develop...

  Pool & Spa News, 06/04/04 by AmyJo Brown · More from publication

• Above the Fray: five obstacles to the growth of the aboveground pool market—and how you can successfully overcome them 

  When looking at the health and vitality of the aboveground-pool marketplace, dealers report there's good news and bad news. When looking at the...

  Pool & Spa News, 06/04/04 by Amyjo Brown · More from publication

• Critical thinking: Web experts rate the design and effectiveness of seven industry Web sites 

  Expert advice is a valuable commodity in the business world. And that's just what we provided to several pool and spa companies when we invited an...

  Pool & Spa News, 05/07/04 by AmyJo Brown · More from publication