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Speak now! Of course you can start your own podcast. Let the experts tell you how
Have you ever tried your hand at podcasting? It may sound quite different from anything else you have done, but once you get past the fear of the...
Communication World, 11/01/09 by Angelo Fernando · More from publication -
Picture this: street artists know a lot more about engagement than all of us Facebook-savvy users put together
Cutting through the clutter is just one part of, the communicators job. It's an age-old problem we confront no matter how much smarter our tools...
Communication World, 09/01/09 by Angelo Fernando · More from publication -
Human transponders in a digital age: if you're only tapping into the usual marketing, media and Internet channels, it may be time to start tapping into humans again
Take off your professional-communicator hat for a second. How many messages that you encounter--via advertising, e-mail, word of mouth, a story you...
Communication World, 05/01/09 by Angelo Fernando · More from publication -
The wisdom of Wikipedians: anyone charged with managing a product or person's image should tread cautiously in the open source world
On the night of Saturday, 20 July, while TV crews in many countries were training their lenses oil preteens dressed in black capes camping outside...
Communication World, 11/01/07 by Angelo Fernando · More from publication -
Live-blogging goes, well, live: bloggers are posting their comments on conferences and more in real time. Does that give you a rush or a migraine?
If you could avoid the jet lag and long taxicab lines, and save the cost of a souped-up laptop, would you skip going to a trade conference and...
Communication World, 09/01/07 by Angelo Fernando · More from publication -
If you text it, they may come: talkers give way to texters as technology turns lowly cell phones into multidimensional communication tools
It's always dangerous to predict that one medium is about to replace another, or how one technology is about to rearrange our communication org...
Communication World, 07/01/07 by Angelo Fernando · More from publication -
Working off the same page: based on the idea that more minds are better than one, wikis let you collaborate with colleagues and strangers alike
Wikis have become such a big part of our information-hungry lives that many of us will soon wonder how on earth we managed without them. Most...
Communication World, 05/01/07 by Angelo Fernando · More from publication -
Transparency under attack: before you write off blogs as dead in the water, there is such a thing as a code of ethics in this mercurial space we loosely refer to as buzz marketing
The issue of transparency is increasingly coming under the microscope in the blogosphere, as companies, politicians and even nations address it....
Communication World, 03/01/07 by Angelo Fernando · More from publication -
Social media change the rules: say farewell to top-down and hello to consumer-led communication
While most companies are still getting the hang of online media, along comes something called social media to muddy the waters. The term social...
Communication World, 01/01/07 by Angelo Fernando · More from publication -
Television—minus advertising: in the future, you'll decide when you watch commercials, if you watch them at all
Sometime at the beginning of the year 2030, your television set could schedule a meeting with you. It would be one of the mandatory monthly...
Communication World, 11/01/06 by Angelo Fernando · More from publication
