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Student bodies: energize your marketing by bringing students onboard
WHEN TIMOTHY Ferriss developed a mental performance supplement as a study aid, he hired college students to market the product for him on their...
Entrepreneur, 04/01/06 by April Y. Pennington · More from publication -
Free to wander: the author believes the key to creativity is being goal-free
HALFWAY through his travels around the country, author Stephen Shapiro had a revelation while researching for a sequel to his book 24/7 Innovation....
Entrepreneur, 04/01/06 by April Y. Pennington · More from publication -
Worn well: old friends build a sportswear empire on affordable prices and word-of-mouth
VITAL STATS>> Steve Shore (l.) and Barry Prevor, both 42, of Steve & Barry's University Sportswear in Port Washington, New York VITAL STATS>>...
Entrepreneur, 04/01/06 by April Y. Pennington · More from publication -
Trash to treasure: products made of unexpected materials showcase creativity
Trash to treasure: products made of unexpected materials showcase creativity.(FORWARD) WHEN ANGELLA Greene, 45, learned that her backpack's...
Entrepreneur, 03/01/06 by April Y. Pennington · More from publication -
Copy that: in business, imitation is more than a form of flattery
BEING A copycat has always been anchored by a sense of derision. But now Randall Rothenberg claims that imitating an idea is not only efficient--it...
Entrepreneur, 03/01/06 by April Y. Pennington · More from publication -
Keepers of the night: with keen eyes for detail, these longtime friends have mastered the art of creating top-notch nightclubs and restaurants
Keepers of the night: with keen eyes for detail, these longtime friends have mastered the art of creating top-notch nightclubs and...
Entrepreneur, 03/01/06 by April Y. Pennington · More from publication -
Primal need: this author knows just how consumers bond with brands
Primal need: this author knows just how consumers bond with brands. EVER WONDER why one particular brand's product resonates with consumers while...
Entrepreneur, 02/01/06 by April Y. Pennington · More from publication -
Cream of the crop: consummate customer service sets cold stone apart
DOUG DUCEY'S introduction to Cold Stone Creamery's founders came when he was a prospective franchisee conducting due diligence on Subway and wanted...
Entrepreneur, 01/01/06 by April Y. Pennington · More from publication -
Baby steps: creating a family-friendly fitness class won an entrepreneur the mothers' seal of approval
Baby steps: creating a family-friendly fitness class won an entrepreneur the mothers' seal of approval.(Lisa Druxman) VITAL STATS >> Lisa...
Entrepreneur, 12/01/05 by April Y. Pennington · More from publication -
Niche exercise accessories
Americans' desire to lose weight and get fit isn't slowing down. In fact, calorie-burners present a healthy opportunity for entrepreneurs. Whether...
Entrepreneur, 12/01/05 by April Y. Pennington · More from publication
