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Dog-breeding Doner chief vying for Best in Show.

Byline: James B. Arndorfer Alan Kalter's avocation of breeding and showing bullmastiffs was inspired by a crime. Specifically, the break-in of...
Advertising Age, 01/16/06 by Arndorfer, James B. · More from publication -
United to tap Draft for part of $60M direct biz; Airline spending poised to rise; agency was finalist in carrier's '03 review.(united air lines inc)

Byline: JAMES B. ARNDORFER and RICH THOMASELLI It looks as if Draft, Chicago, may get another crack at the United Airlines business it missed...
Advertising Age, 01/09/06 by Arndorfer, James b.; Thomaselli, Rich · More from publication -
Clutter socks financial cos. in the mailbox; Increase of 1 billion units leads to fewer responses.(direct mail advertising)

Byline: JAMES B. ARNDORFER Financial marketers are pouring more money than ever into direct mail-and getting worse results. That...
Advertising Age, 11/21/05 by ARNDORFER, JAMES B. · More from publication -
Condon in line to lead Leo creative; Wide search leads back to 19-year vet who heads Kellogg, Beck's accounts.(John Condon, Leo Burnett Company Inc.)

Byline: JAMES B. ARNDORFER After a nearly year-long search for a new creative leader, Leo Burnett USA appears poised to tap an insider. ...
Advertising Age, 11/14/05 by ARNDORFER, JAMES B. · More from publication -
Miller to reposition MGD as 30-something brew; New quality twist for category that usually targets younger drinkers.(Miller Genuine Draft )

Byline: James B. Arndorfer Looking for a more mature beer? Miller Genuine Draft may be just the ticket. Miller Brewing Co., trying to lift...
Advertising Age, 11/07/05 by Arndorfer, James B. · More from publication -
Yuengling; David A. Casinelli.(D.G. Yuengling & Son)(Brief Article)

Byline: James B. Arndorfer David A. Casinelli has turned America's oldest brewery into one of the hottest. When he joined D.G. Yuengling...
Advertising Age, 11/07/05 by Arndorfer, James B. · More from publication -
Cruzan International; Thomas Valdes.(marketing management)(Brief Article)

Byline: James B. Arndorfer As top marketer for rum seller Cruzan International, Thomas Valdes knew how to carve out a niche in a category...
Advertising Age, 11/07/05 by Arndorfer, James B. · More from publication -
Third Act: A-B's struggles bring back The Chief; August Busch III steps in to rescue his company.(News)(Anheuser-Busch)

Byline: JAMES B. ARNDORFER Thirty years ago, August Busch III led a boardroom coup that ousted his father at Anheuser-Busch. Now he's pulling...
Advertising Age, 10/31/05 by Arndorfer, James B. · More from publication -
Depending on direct: discipline grows to $161B; DMA leadership warns of regulatory threat that could `derail' progress.(News)(Direct Marketing Association)

Byline: James B. Arndorfer [Atlanta] more than 10,000 executives descended upon the Georgia World Congress Center last week for the Direct...
Advertising Age, 10/24/05 by Arndorfer, James B. · More from publication -
Got beer? A-B plots health pitch; Brewer looks to buoy struggling suds sales with category-wide push.(News)

Byline: JAMES B. ARNDORFER Beer, it does a body good. Anheuser-Busch is orchestrating a marketing push that aims to boost not just its own...
Advertising Age, 10/17/05 by Arndorfer, James B. · More from publication
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