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Understanding high-stakes consumer decisions: mammography adherence following false-alarm test results.
Consumers often have to decide whether to acquire information in high-stakes decision domains. We study women in mammography waiting rooms to test...
Marketing Science, 06/22/03 by Barbara E. Kahn · More from publication -
Variety for sale - satisfying customers' demand for variety - Wisdom from Wharton
Understanding why consumers seek variety can help companies take advantage of the opportunities offered by changing customer preferences. There are...
Chief Executive, The, 04/01/93 by Barbara E. Kahn · More from publication
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