Article Results (Showing 1 - 10 of 218) RSS Alert
-
New subscriber sources under stress: new subscriber business is under more pressure than ever. Here's how some b-to-b circulators are managing their mix
These days the audience development process is more challenging than ever. And it looks like optimizing the source mix for b-to-b publishers in...
Circulation Management, 06/01/08 by Barbara Love · More from publication -
Testing faster, testing better: in the midst of a pressure-cooker economy, circulators are re-engineering their testing strategies to drive results deeper, faster and more efficiently
We're warning you up front: You're going to read the word "test" ad nauseum in this story. But with so much change in the economy and the industry,...
Circulation Management, 05/01/08 by Barbara Love · More from publication -
Multimedia strategies: in circ acquisition: traditional circ-building tactics are seeing promising results when combined with Web-based efforts
While direct mail is still the workhorse for consumer-magazine circulators seeking new subscribers [see "Direct Mail Rolls With the Punches, on...
Circulation Management, 03/01/08 by Barbara Love · More from publication -
Redefining audience development: the job grows ever more complex, areas of responsibility expand, and the need for web analytical skills increases
Circulators are operating in a brave new world where the landscape is constantly changing. Five years ago, when the term of "audience development"...
Circulation Management, 01/01/08 by Barbara Love · More from publication -
Something to Talk About: Creative Booktalking for Adults
Something to Talk About: Creative Booktalking for Adults Ann-Marie Cyr and Kellie M. Gillespie, Lanham, MD: The Scarecrow Press, Inc., 2006. 134...
Feliciter, 09/01/07 by Love, Barbara · More from publication -
New USPS flats-sorter fails flexibility tests
Results of U.S. Postal Service tests have publishers of tabloids, digest-size titles and magazines weighing over a pound more worried than ever...
Circulation Management, 04/01/02 by Barbara Love · More from publication -
Industry divided over best route to postal reform
With the U.S. Postal Service now projecting a $2 billion deficit for the current fiscal year, and operating under outdated legal requirements that...
Circulation Management, 04/01/02 by Barbara Love · More from publication -
More flats glitches—on the barcode front
Publishers and printers are doing everything possible to ensure that magazines are properly barcoded to qualify for lower postage rates. Meanwhile,...
Circulation Management, 04/01/02 by Barbara Love · More from publication -
Secrets of successful gift programs: Consumer marketers share their best advice for pumping up gifts, including Internet applications and new offers and ideas inspired by the changes in the audit rules
Amazingly, given the events of this past fall, many circulators swear that gift subscriptions ended up on budget or flat this past year. But it's...
Circulation Management, 03/01/02 by Barbara Love · More from publication -
B-to-B's struggle to do more with less
BUSINESS CIRCULATORS HAVE BEEN BATTLING SEVERE DECLINES IN DIRECT MAIL RESPONSE FOR YEARS NOW. HOW ARE THEY COPING IN THE FACE OF A WORSENING...
Circulation Management, 02/01/02 by Barbara Love · More from publication
