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Pointers for new media neophytes: follow these directions to the information superhighway
Magazine publishers hoping to pursue new-media opportunities should: gain hands-on experience with such media, read publications covering...
Folio: The Magazine for Magazine Management, 01/01/96 by Barrie J. Atkin · More from publication -
Starter tips for new-media neophytes
Magazines need to become cognizant of the new media such as interactive computer networks as they will become rivals for the delivery of news and...
Folio: The Magazine for Magazine Management, 07/01/94 by Barrie J. Atkin · More from publication -
Chips & Bits launches Interactive Entertainment - magazine in CD-ROM format - Brief Article
Computer and videogame mail-order house Chips & Bits, which also publishes the 55,000-circulation videogame monthly Strategy Plus, previewed its...
Folio: The Magazine for Magazine Management, 04/15/94 by Barrie J. Atkin · More from publication -
Reduce risk with an acquisition screen - periodical publishing industry
Periodical publishing companies planning to acquire new titles should develop an acquisition screen to minimize risks and evaluate benefits....
Folio: The Magazine for Magazine Management, 01/15/94 by Barrie J. Atkin · More from publication -
New-market smarts for publishers - marketing in the publishing industry
Successful marketing in the magazine publishing sectors entails comprehensive market analysis, dedication, good luck, impeccable timing and...
Folio: The Magazine for Magazine Management, 06/01/93 by Barrie J. Atkin · More from publication
