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The sound of music: public park and recreation directors sing the praises of outdoor concerts 

[ILLUSTRATION OMITTED] There's something romantic about listening to a string quartet by moonlight. And who wouldn't want to see a favorite band...

Testing the waters: looking to introduce a bit of innovative programming at your aquatic center? It may be time to consider the options 

[ILLUSTRATION OMITTED] Every four years, the Olympics come and go, leaving in their wake a renewed interest in athletics. This enthusiasm is...

Follow the lead: lead generation and follow-up are crucial for spa retailers who want to make the sale 

Rix Pool & Spa Supply Center went from selling 30 portable spas a year to well over 100. This dramatic leap in sales took just 24 months. Rix...

Reaching out: Stuart Andrews urges builders to hire immigrants 

Nearly one in every seven people on Long Island, N.Y., is an immigrant, according to a 2004 study by the Brookings Institution. This surge in the...

Projecting the right image: dazzle customers and make the sale with an online photo gallery 

Everyone knows a picture is worth a thousand words, but many pool and spa professionals are discovering it also can be worth thousands of dollars....

Data driven: online surveys give companies access to instant information 

Honest customer feedback may not always be pleasant to hear, but it is one of the most important tools at a business' disposal. Finding out what is...

Patriotic plans: Al Rizzo hopes to give veterans specially equipped pools of their own 

Rizzo Pools in Newington, Conn., sprouted from rather humble beginnings. Owner Al Rizzo opened the business in 1955 with just $600 in the bank and...

Get commercial: polish your bids to land--and keep--this lucrative business segement.(BUSINESS PLANNER 2006: CORPORATE BUSINESS) 

Get commercial: polish your bids to land--and keep--this lucrative business segement.(BUSINESS PLANNER 2006: CORPORATE BUSINESS) 

Jotting down a price on the back of a business card is sometimes all it takes to win a residential customer. Securing a commercial client, on the...

Under one roof: enclosures make the difference between year-round profits and scraping by between seasons. Experts offer advice on picking the right type for you. 

One word sums up Wisconsin Dells, Wis.--cold. temperature is below 50 degrees out of the year and the area has an of 30 inches. Though...