Article Results (Showing 1 - 9 of 9) RSS Alert

Payer denials, Rx 'abandonment' impacting sales 

DRUG COSTS and health plan claims denials are driving down branded drug sales, according to Wolters Kluwer Health data. The third quarter of 2008...

DDMAC, pharmas mull Web 2.0 rules 

DDMAC AND drug companies are talking about designing guidelines for social media, if mostly amongst themselves. DDMAC has tasked Jean- Ah Kang,...

Savage, Bennicasa win Nexus Awards 

ADVANSTAR'S Debby Savage and Pharmaceutical Media Inc's Gina Bennicasa won the Association of Medical Media's 17th annual Nexus Representatives of...

GSK cuts DTC TV spend, eliminates political gifts 

SETTING A NEW tone at the outset of the Obama era, GlaxoSmithKline CEO Andrew Witty said the company would dial down its spending on DTC TV ads and...

Ads, training aim to lift sagging CME 

A NEWTRAINING effort aims to help med ed faculty distinguish between certified and promotional CME, while separately, an ad campaign running in...

The sweet smell of success 

PERFUME was the book they said could never be a movie.

Yet, come this December, the novel that Stanley Kubrick dreamed of making...

Sitbon, Martine 

SITBON, Martine French designer Born: circa 1952 in Casablanca; raised in Casablanca and Paris. Education: Graduated in fashion design from the...

Cutting-edge Cuisine: this fourth and final cutting-edge Cuisine section for 2001 showcases recipes from the Scottsdale Culinary Institute 

The chefs at the Scottsdale Culinary Institute (SCI) in Scottsdale, Ariz., believe that an excellent culinary education begins with the mastery of...

Selected Letters 

Selected Letters. By Franz Liszt. Translated and edited by Adrian Williams. Oxford: Clarendon Press; New York: Oxford University Press, 1998....