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• When your competitor turns obstructionist… - tips on how to prepare for competitor's threat 

  Obstructive competition includes negative advertising, boycotts and preemptive lobbying. Its adverse effects can be prevented by anticipating...

  Business Horizons, 03/01/97 by Betsy D. Gelb · More from publication

• Selling your service business 

  People go into business for such reasons as layoffs and the new business is often built on the services provided as part of the old job. When the...

  Business Horizons, 11/01/95 by Betsy D Gelb · More from publication

• More boycotts ahead? Some implications - consumer boycotts 

  The power of boycotts is increasing in the 1990s. Nestle S.A. discontinued its policy of discounting baby formula in developing countries because...

  Business Horizons, 03/01/95 by Betsy D. Gelb · More from publication

• Why rich brands get richer, and what to do about it 

  Brands with a large market share are the most likely to gain market share. The best strategy for managers of small brands is to combine a public...

  Business Horizons, 09/01/92 by Betsy D. Gelb · More from publication

• Competitive intelligence: insights from executives 

  Competitive Intelligence: Insights from Executives Competitive Intelligence: Insights from Executives Given the current strategic focus in...

  Business Horizons, 01/01/91 by Betsy D. Gelb · More from publication

• If business directed the war on AIDS - the effects of using business management methods in the war on AIDS 

  Conventional wisdom provides a fairly narrow definition of the responsibilities of an enlightened company in the age of AIDS. Such a company would...

  Business Horizons, 11/01/90 by Betsy D. Gelb · More from publication