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Look before you leap: Bob Schmetterer tells marketers to rely on the concepts of creativity and media neutrality rather than traditional advertising when creating a brief for the 21st century. (Brand Papers).

What we do in business isn't just about advertising, marketing, or communications. It's about creativity. It's about insight, leadership and...
Brand Strategy, 05/01/03 by Bob Schmetterer · More from publication
Courage is the key today; Uncertainty can smother creativity, says Euro RSCG's chief, but clients need fearless ideas more than ever now.(Viewpoint)(marketing including American Family Life Assurance Co. and the marketing industry including CraveroLanis E

Byline: BOB SCHMETTERER Today's desperate times are an opportunity to be courageous in our businesses and in our work. We live in incredibly...
Advertising Age, 10/14/02 by Schmetterer, Bob · More from publication
Investing Early and Often

Investing Early and Often.(Euro RSCG Worldwide makes the Internet the center of its business) Revolution" is simply not a big enough word to...
Brandweek, 10/02/00 by Bob Schmetterer · More from publication
Time to explode old creative boundaries; In Internet era, agencies should hunt ideas that transcend ads.(Industry Overview)(Statistical Data Included)

By the year 2002, more than 500 million people will use it. It's now growing faster in the rest of the world than it is in the U.S. It's become...
Advertising Age, 08/07/00 by Schmetterer, Bob · More from publication
EURO EXEC: BUSINESS IDEA, NOT AD IDEA, IS NOW THE KEY: SCHMETTERER SAYS INDUSTRY'S FUTURE IN THE MERGER OF COMMUNICATION, NEW TECHNOLOGIES.

Adapted from remarks Mr. Schmetterer, chairman-CEO of Euro RSCG Worldwide, delivered to the 46th International Advertising Festival in Cannes...
Advertising Age, 06/28/99 by Schmetterer, Bob · More from publication

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