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How to evaluate your marketing staff: assessing employee performance leads to quicker attainment of marketing goals
Evaluation is all the buzz these days as colleges and universities seek to more effectively allocate the precious resources of time, talent, and...
University Business, 01/01/05 by Bob Sevier · More from publication -
Integrated marketing budget, Part 2: guidelines to sharpen your budget focus
Last month, we looked at three necessary cautions that must be addressed before you can begin to plan your budget. Developing an effective and...
University Business, 10/01/04 by Bob Sevier · More from publication -
Building an integrated marketing budget: a willingness to coordinate time, talent, and treasure is key to the process
I often hear the question: "How much will integrated marketing cost?" Unfortunately, while there is almost no way for me to predict how much you...
University Business, 09/01/04 by Bob Sevier · More from publication -
Enhance your annual fund response; here, from our marketing pro: No-fail strategies for optimizing those fundraising efforts
For most colleges and universities, the annual fund is the backbone of fundraising strategies, and that's for a number of reasons: For most...
University Business, 06/01/04 by Bob Sevier · More from publication -
Keeping the 'direct' in direct marketing: shunning the idea of direct marketing as "too commercial"? You're ignoring a powerful tool
For a number of years, we have dabbled around the edges of direct marketing (DM) as part of our pursuit of a larger discussion of integrated...
University Business, 04/01/04 by Bob Sevier · More from publication -
Marketing to students of color: you need a marketing strategy, yes, but make sure you lay your groundwork first - Marketing
A lot of colleges, for many very good reasons, are interested in marketing themselves more effectively to students of color. They might be seeking...
University Business, 03/01/03 by Bob Sevier · More from publication
