Article Results (Showing 1 - 10 of 132) RSS Alert
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Something's brewing.(Editorial)
Starbucks' success has changed the coffee business forever. In an attempt to emulate the king coffee chain's "third place" experience, marketers...
Brand Packaging, 09/01/04 by Swientek, Bob · More from publication -
Convenience, appetite appeal color the meat case: case-ready packaging lets retailers broaden their meat selection. Cooked and seasoned items trim meal 'prep' time for consumers.
Once a dull 'sea" of white foam trays with clear over-wrap film, the meat case is now a carnival of colorful and convenient packaging This visual...
Brand Packaging, 08/01/04 by Swientek, Bob · More from publication -
'Blue-collar' beer brands make a comeback.(marketing of beer brands)
Growing up in the '60s on the southeast side of Chicago, my working-class neighborhood bordered a steel mill. Across the street from the mill...
Brand Packaging, 08/01/04 by Swientek, Bob · More from publication -
P-O-P displays that sell: adding dispensing to a display gives your brand a one-two punch in the store aisle and helps to convert shoppers into buyers.(oint of purchase displays)(Point of purchase)
It's tough to get your package noticed in the crowded retail environment. Point of purchase displays are one way to break through the clutter and...
Brand Packaging, 07/01/04 by Swientek, Bob · More from publication -
Embracing imperfection.
Trying to figure out your core consumer is a daunting task. One reason is the "yin" and the "yang." We live in a world of paradoxical trends,...
Brand Packaging, 07/01/04 by Swientek, Bob · More from publication -
Six steps to powerful promotional packaging: on-pack, in-pack and other types of promotions lift sales. But these campaigns work best when they build brand equity, too.
In-pack, on-pack, contests and other types of promotions are "shouting" in greater numbers across many different aisles of the store. ...
Brand Packaging, 05/01/04 by Swientek, Bob · More from publication -
Multipacks: when less is more for the retailer.(Brief Article)
Retailers, such as mass merchandisers and club stores, like multipacks for several reasons. These bundles offer extra value for consumers and a...
Brand Packaging, 05/01/04 by Swientek, Bob · More from publication -
Wal-Mart reshapes consumers, brands and packaging: the king retailer champions low prices. But it needs national brands to make consumers 'feel good' about shopping its stores.
Wal-Mart, the world's largest retailer, just surpassed a quarter of a trillion dollars in sales. If that number doesn't impress you, consider...
Brand Packaging, 04/01/04 by Swientek, Bob · More from publication -
Marketing to one.
Can you imagine a day when you can create personalized products and packages that meet the individual needs of your core consumers? And do this...
Brand Packaging, 04/01/04 by Swientek, Bob · More from publication -
Grassroots marketing energizes an upstart brand: package structure and graphics support the 'cooling & fueling' benefits and stress the fruity flavor of a new line of functional foods.(Ascendia Functional Foods)(polyester foil laminate)
How do you target a consumer who is literally running, bicycling, swimming or doing some other strenuous exercise? That was the challenge faced...
Brand Packaging, 04/01/04 by Swientek, Bob · More from publication
