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Same Time Next Year

QUESTION: I'm doing a fairly good job of attracting new patients to my practice, but how can I keep them coming back for annual check-ups? ANSWER:...
Optometric Management, 11/01/04 by Bowling, Ernie · More from publication
From Carbide Lamp To Slit Lamp

A former coal miner, this O.D. says avoid tunnel vision in your career. I arrived in optometry later than most, after working for 10 years as an...
Optometric Management, 03/01/04 by Bowling, Ernie · More from publication
Simple Steps to Effectively Using DRUG SAMPLES

There are a number of perspectives on how to use drug samples. Which are best for your practice? When drug samples arrive at my office, I'm like a...
Optometric Management, 02/01/04 by Bowling, Ernie · More from publication
On the fifth day

THE HUMAN SIDE OF OPTOMETRY Jamaica offered this optometrist more than just beautiful scenery. I had answered an ad seeking optometric volunteers...
Optometric Management, 09/01/03 by Bowling, Ernie · More from publication
How to make sure your frame inventory is "just right"

Much like Goldilocks looking for the perfect bed, this O.D. tried several approaches before hitting on the right formula for his dispensary. "We...
Optometric Management, 09/01/01 by Bowling, Ernie · More from publication
Desperately seeking saline

What every optometrist needs to know about Sjogren's syndrome. "Dry eye, dry mouth and possibly also arthritis." This was the mnemonic device I...
Optometric Management, 03/01/01 by Bowling, Ernie · More from publication

Hey, class of 2000...

I'd like to share some hard-earned truths. Congratulations on your upcoming graduation. You've undoubtedly accomplished a lot, and you deserve the...
Optometric Management, 04/01/00 by Bowling, Ernie · More from publication