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• Psychographic segmentation: how to increase communication ROI by examining values, beliefs and motivations 

  For many years, demographics have governed how communication target their campaigns. The problem is that even though individuals in a specific...

  Communication World, 12/01/02 by Carol M. Morgan · More from publication

• The Boomer Attitude 

  The Boomer Attitude.(older customers being ignored by companies developing their marketing plans) Byline: CAROL M. MORGAN AND DORAN J. LEVY...

  American Demographics, 10/01/02 by Carol M. Morgan · More from publication

• Reaching the 50+ market. (bank marketing targeted towards mature market)(includes related article) (Market Research Resource) 

  Bank marketers should reform their strategies in targeting the mature market. This sector, composed of people more than 50 years old, should not be...

  Bank Marketing, 10/01/93 by Morgan, Carol M. · More from publication