Article Results (Showing 1 - 10 of 30) RSS Alert
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Pop Culture - Where it's at: Cool and how to find it ; Ad*itive, others take temperature of latest youth trends for marketers.(market research firms)(Brief Article)
When Sharon Lee of the Hollywoodmarketing firm Look-Look needs to know what's cool, she taps into a network of experts the CIA would envy. It's a...
Advertising Age, 05/20/02 by Pappas, Charles · More from publication -
A COOL PRIMER.(methods in advertising)(Brief Article)
The idea that you can roll cool off an assembly line prepackaged like Twinkies is, well, uncool. ''I wouldn't say that cool is `wholly...
Advertising Age, 05/20/02 by Pappas, Charles · More from publication -
THE SELLING OF AMERICA; Why it's so hard to cram the benefits of brand U.S.A. into a :30 TV spot, and what could work.(marketing the ideals of America to the Middle East)
When Charlotte Beers was sworn in as undersecretary of state for public diplomacy and public affairs in October, the advertising titan was handed...
Advertising Age, 12/17/01 by Pappas, Charles · More from publication -
Superstar Tom Bernard: Improbable Eastern hit proves it can fly in U.S.; Sony executive catches stunning wave of publicity via carefully crafted promotion of 'Crouching Tiger'.(Brief Article)(Statistical Data Included)
A subtitled movie called ``Wo Hu Zang Long''-based on a five-part pre-World War II novel, directed by a Taiwanese auteur and starring actors who...
Advertising Age, 03/26/01 by Pappas, Charles · More from publication -
3: Fun times on business front; Led by the editor who 'gets it,' 'Fortune' soars with cheeky copy.
or a guy voted one of the best 100 business journalists of the 20th century, Fortune Group Editor John W. Huey Jr. can sound like a producer...
Advertising Age, 03/12/01 by Pappas, Charles · More from publication -
Flat, Free, and Easy - Industry Trend or Event - Brief Article
Making sense of flat-fee long-distance plans Making sense of flat-fee long-distance plans IN CASE YOU HAVEN'T SEEN ANY TV commercials for a few...
Home Office Computing, 10/01/00 by Charles Pappas · More from publication -
Keeping house; Butlers for rich handle increasingly sophisticated households.(Brief Article)(Statistical Data Included)
Butlers once were cut from the same starched cloth as P.G. Wodehouse's Jeeves. They served tea, polished the silver, captained the wine cellar...
Advertising Age, 08/14/00 by Pappas, Charles · More from publication -
Ad Nauseam; Ad creep: Ads are literally everywhere today, and an increase in venues only promises more for the future.(Brief Article)(Statistical Data Included)
Tomorrow your alarm clock will buzz at 6 a.m., as usual. Then the digital readout will morph into an ad for Burger King's breakfast special....
Advertising Age, 07/10/00 by Pappas, Charles · More from publication -
Classified slide;Traditional classifieds could dip $4 billion by 2005.(Brief Article)
Potential erosion of classified advertising dollars is already prompting sellers to examine their revenue streams. Analysts say newspapers...
Advertising Age, 05/08/00 by Pappas, Charles; Webster, Nancy Coltun · More from publication -
Any Time, Any Place - Buyers Guide
A buyer's guide of unified messaging services for small businesses is presented. Unified messaging includes a combination of software, hardware and...
Home Office Computing, 04/01/00 by Charles Pappas · More from publication
