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Relationships between Students' Conceptions of Learning Engineering and their Preferences for Classroom and Laboratory Learning Environments, The

ABSTRACT This study developed a survey entitled Conceptions of Learning Engineering (CLE), to elicit undergraduate engineering students'...
Journal of Engineering Education, 04/01/09 by Lin, Chia-Ching; Tsai, Chin-Chung · More from publication
The effect of physical attractiveness of models on advertising effectiveness for male and female adolescents

This study investigates the effect of advertising with physically attractive models on male and female adolescents. The findings suggest that...
Adolescence, 12/22/07 by Chia-Ching Tsai · More from publication

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Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry Walmart Can't Kill Every Retail Niche; Jo-Ann Shows Why

Walmart Can't Kill Every Retail Niche; Jo-Ann Shows Why

Jo-Ann Stores is posting impressive sales and earnings numbers and is an example of a retail sector on which Walmart doesn't have a steel grip.
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.