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Beating up on paid circ model; Expert asks titles to stop selling space, start sellingmarketing solutions.(Special Report: Magazines)
Byline: CHIP BLOCK Is paid circulation dead? I posed this question in the November 2001 issue of Circulation Management. Since then, I...
Advertising Age, 03/15/04 by BLOCK, CHIP · More from publication -
What's a circulator's best friend?
No, it's not diamonds (although having a stash of readily disposable assets isn't a bad idea for anyone in publishing, these days). It's term....
Circulation Management, 03/01/02 by Chip Block · More from publication -
High time for revolution: Two immodest proposals
Last time around, I posed the not entirely hyperbolic question of whether paid circulation may be dead, or at least on life support. Last time...
Circulation Management, 01/01/02 by Chip Block · More from publication -
Is Paid Circulation Dead?
Obviously, I'm posing a provocative question here. But in my opinion, this is the core issue confronting our business, so it seems particularly...
Circulation Management, 11/01/01 by Chip Block · More from publication -
Sorting Out Partnership, Combination Sale and Premium-Sold Options
The new auditing rules at ABC and BPA have opened some doors at a time when consumer marketers can use all the help they can get. But as I noted in...
Circulation Management, 10/01/01 by Chip Block · More from publication -
The New Audit Rules: Opportunities Come with Limitations
For publishers, the new sets of reporting rules now in force at the Audit Bureau of Circulations and BPA International should be good news. The...
Circulation Management, 09/01/01 by Chip Block · More from publication
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