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A way to solve advertising ROI; Think like a brand and act like a retailer.(ad agency management)(Brief Article)
You guys love to come and show me how to spend money. For once, I'd like you to show me how to make some money.'' That is a quote from an...
Advertising Age, 01/15/01 by Grindem, Chris L. · More from publication -
BRANDS NEED NEW CHAMPION: CHIEF BRANDING OFFICER WOULD HELP PRESENT UNIFIED VISION OF PRODUCT.
It's interesting to watch the debate about old-school vs. new-school marketing. How we need to fuse the disciplines of advertising and promotion....
Advertising Age, 10/04/99 by Grindem, Chris L. · More from publication -
Getting to the heart of branding
There appears to be no shortage of chief officer titles in today's retail organizations. There are ceos, coos, cfos, cios, even cmos. To my...
Discount Store News, 09/06/99 by Chris Grindem · More from publication
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