Article Results (Showing 1 - 10 of 246) RSS Alert
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The Message and the Medium - Pharmaceutical marketing - Brief Article
Drug companies have raised the ante on marketing their products direct to consumers--with impressive results. But now they must brand their way...
Brandweek, 07/16/01 by Christine Bittar · More from publication -
S.C. Johnson Flushes Out Freshener Line - Vanish line of bathroom cleaners gets extended - Brief Article - Statistical Data Included
S.C. Johnson this fall is extending its Vanish line of bathroom cleaners with Acti-Scents, a combination toilet bowl cleaner and air freshener,...
Brandweek, 07/16/01 by Christine Bittar · More from publication -
Merck-Medco Prescribes Coverage, Targets Pros, Consumers in 1st Ads - marketing strategy - Brief Article
Merck-Medco, Merck's pharmaceutical care division, will break the first part of a round of trade and consumer print ads this week touting...
Brandweek, 06/25/01 by Christine Bittar · More from publication -
L'Oreal Uses New Age Approach, Targets New Age Group for Open - marketing strategy - Brief Article
Taking a new age tack to lure 15-25-year-old women, L'Oreal this week breaks an estimated six-month, $20 million ad campaign for its new hair color...
Brandweek, 06/25/01 by Christine Bittar · More from publication -
Cosmetic Changes - Proctor and Gamble - Brief Article - Statistical Data Included
Wehling's Exit, Olay Moves Signal Shift Wehling's Exit, Olay Moves Signal Shift Procter & Gamble's latest management and product restructuring,...
Brandweek, 06/18/01 by Christine Bittar · More from publication -
Up in Arms - Unilever's Dove deodorant line a marketing success - Statistical Data Included
Deodorant is deodorant, some would argue. It all works the same, and aside from the occasional catchy new scent ("ocean," occasional catchy new...
Brandweek, 06/18/01 by Christine Bittar · More from publication -
Now We All Can Look Like LaLucci - Susan Lucci to sell costume jewelry line on Home Shopping Network - Brief Article
It looks like La Lucci is at it again. As in Susan Lucci, who plays TV vixen Erica Kane on the ABC soap, All My Children. The industrious soap...
Brandweek, 06/18/01 by Christine Bittar · More from publication -
P&G Signs Cover Girl, Dreft Deals - Licensing agreement with Newell Rubbermaid - Brief Article
Looking for new ways to quickly beef up revenues, Procter & Gamble has inked two licensing agreements: one for Cover Girl cosmetics and another for...
Brandweek, 06/11/01 by Christine Bittar · More from publication -
Revlon Synching Up Launch with W, Absolut - introduces lip color; W Hotels, Absolut Vodka - Brief Article
Revlon, attempting to veer away from its more traditional marketing strategies, has teamed with the W Hotels chain and Absolut vodka for a round of...
Brandweek, 06/11/01 by Christine Bittar · More from publication -
In Toothpaste, Whiter is Brighter - health and beauty supplies sales - Brief Article - Statistical Data Included
As in past years, health and beauty aid manufacturers continued to play a game of one-upmanship in 2000, looking to match or outdo rival brands...
Brandweek, 06/04/01 by Christine Bittar · More from publication
