Article Results (Showing 1 - 8 of 8) RSS Alert
-
Business on the road
Over 80% of business travelers consider such travel stressful, but not excessively stressful, according to the results of a Roper Starch Worldwide...
American Demographics, 06/01/98 by Christy Fisher · More from publication -
It's all in the details - ethnic diversity and the census
The methods by which the federal government collects and measures ethnic and racial statistics for the US population has been the subject of...
American Demographics, 04/01/98 by Christy Fisher · More from publication -
City lights beckon to business - providing goods and services for people who live in the cities; includes related article on What We Love and Hate About Cities
Many companies should consider serving the people who live in central cities. According to the 1996 Current Population Survey from the Census...
American Demographics, 10/01/97 by Christy Fisher · More from publication -
The not-so-great American road trip - includes related information
More Americans are taking road trips by car in the 1990s, but trips are becoming less enjoyable for many travelers. Traffic and other drivers,...
American Demographics, 05/01/97 by Christy Fisher · More from publication -
Have clothing business, will travel - Eddie Bauer Inc.'s co-branding strategy
If you've ever bought cake mix that boasts of brandname jelly or chocolate as one of its ingredients, then you know what co-branding and brand...
American Demographics, 04/01/97 by Christy Fisher · More from publication -
Black, hip, and primed
Companies should focus part of their marketing on African Americans, who represent 12% of the US population in 1996 and may total 39.5 million...
American Demographics, 09/01/96 by Christy Fisher · More from publication -
The elusive American grandparent
Marketers are trying to find a method by which to develop lists of grandparents. Database America Companies is offering a grandparent file with...
American Demographics, 07/01/96 by Christy Fisher · More from publication -
Grandparents give of themselves
Grandparents spent a median of $400 on grandchildren between August 1994 and August 1995. The number of grandparents spending more than $800...
American Demographics, 06/01/96 by Christy Fisher · More from publication
