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Why McCall's breaks rates Why McCall's breaks rates My personal opinion is that all magazines should be sold on rate card, and all advertising...
Folio: The Magazine for Magazine Management, 11/01/87 by Dale W. Lang · More from publicationBarack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Bayer (BAY.DE)'s Virginia unit -- which mostly makes pesticides -- is at the center of multimillion dollar battle over coal. Massey Energy (MEE), the coal giant that treats Appalachia like a used napkin, claims Bayer owes it $39 million for shipments of coal it hasn't paid for; Bayer claims that Massey owes it $10 million.
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