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How to analyze your competition
Use these 12 steps to compare your title's editorial and basic business data with competing titles, and reveal opportunities to build strengths and...
Folio: The Magazine for Magazine Management, 01/01/00 by Danita Allen · More from publication -
Survival tools for editors
To keep your magazine focused and appropriate for your readers, you need a working mission statement, a clear definition of your title's...
Folio: The Magazine for Magazine Management, 01/01/00 by Danita Allen · More from publication -
10 Ways to Encourage Letters to the Editor
A healthy flow of letters to the editor is a strongly positive indicator of your magazine's strength in its market, and can boost both editorial...
Folio: The Magazine for Magazine Management, 01/01/00 by Danita Allen · More from publication -
How to Analyze Your Competition
A 12-step process by which managing editors can compare their magazine's editorial content and business data with those of their competitors is...
Folio: The Magazine for Magazine Management, 07/01/99 by Danita Allen · More from publication
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