Article Results (Showing 1 - 10 of 135) RSS Alert

SPECIAL REPORT - DESIGN: Daring to be different.

Every brand wants its product packaged in a powerful design that will stand the test of time. However, numerous obstacles, from sketchy briefs to...
Marketing Week, 12/02/04 by David Benady · More from publication
Is the joke finally over for FCUK campaign? French Connection built its success around its FCUK campaign, but a recent slump suggests that it may be time for the company to ditch the logo that has served it so well

French Connection's profits warning last week, issued after autumn's like-for-like sales crashed 18 per cent, shows the fickleness of fashion. ...
Marketing Week, 11/25/04 by David Benady · More from publication
A world of their own: being a marketer at a company run by its entrepreneurial owner is fraught with unique challenges. The boss is likely to treat the firm as his own fiefdom, and may obstruct attempts to wrest any real responsibility away. But those bra

They are self-made millionaires who have built their businesses from scratch and always like to have the final word. They may be arrogant and...
Marketing Week, 11/18/04 by David Benady · More from publication
P&G rethinks its way of wooing consumers: how can companies build relationships with consumers of low-interest goods, such as cleaning products? David Benady considers what companies are doing to reach their target markets

Procter & Gamble's (P&G's) decision to axe customer magazine Mustard in favour of a lifestyle website called Fresh Living (MW last week) highlights...
Marketing Week, 11/11/04 by David Benady · More from publication
Party piece: with the National Lottery's tenth birthday celebration in sight, Marketing Week looks at its past successes and troubles, and whether changes to the UK's gambling scene will affect its appeal. David Benady starts by examining the early years

Ten years ago this week, Saatchi & Saatchi's ad campaign proclaiming "It could be you" burst onto television screens, firing the starting gun for...
Marketing Week, 11/04/04 by David Benady · More from publication
Marketing's age concern

The rapidly ageing UK population isn't just causing a pensions crisis, the marketing world is also being affected by the demographic changes. The...
Marketing Week, 10/28/04 by David Benady · More from publication

Rolling in the aisles: as a rule, the weekly grocery shop is not an occasion of great hilarity--but, as ad budgets come under increasing pressure, a few brands are trying to change all that by injecting some humour into their packaging

It may have seemed funny at the time, but the directors of United Biscuits have decided that the joke was on them. They have ordered that a radical...
Marketing Week, 10/21/04 by David Benady · More from publication
Deadheading the off-shoots: more companies are using sub-brands to hide the failures of the parent brand rather than extend its values. As M&S has found, this is a short-sighted strategy that ultimately threatens to drain the lifeblood from the core b

You can easily become confused walking around a Marks & Spencer store. There is a dizzying array of barely distinguishable brands, sub-brands,...
Marketing Week, 10/21/04 by David Benady · More from publication
Getting their teeth in: when venture capitalists take over a brand, their first target for cuts is often marketing. But does this show a cavalier disregard for long-term brand health, or is there just a lot of fat in the average marketing department? Mark

Culls of senior directors at the Automobile Association and Weetabix last week appeared to confirm the marketing industry's worst fears about the...
Marketing Week, 10/14/04 by David Benady · More from publication
Get some fresh air: conventional conference venues, or standard sampling locations, can often be restrictive and forgettable. One solution is to step outside, maybe into a marquee--or just the great outdoors

There is nothing like a spot of bad weather to ruin an outdoor event. But the unpredictability of the British climate has not deterred an...
Marketing Week, 10/07/04 by David Benady · More from publication

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Article Results (Showing 1 - 10 of 135) RSS Alert

SPECIAL REPORT - DESIGN: Daring to be different.

Is the joke finally over for FCUK campaign? French Connection built its success around its FCUK campaign, but a recent slump suggests that it may be time for the company to ditch the logo that has served it so well

A world of their own: being a marketer at a company run by its entrepreneurial owner is fraught with unique challenges. The boss is likely to treat the firm as his own fiefdom, and may obstruct attempts to wrest any real responsibility away. But those bra

P&G rethinks its way of wooing consumers: how can companies build relationships with consumers of low-interest goods, such as cleaning products? David Benady considers what companies are doing to reach their target markets

Party piece: with the National Lottery's tenth birthday celebration in sight, Marketing Week looks at its past successes and troubles, and whether changes to the UK's gambling scene will affect its appeal. David Benady starts by examining the early years

Marketing's age concern

Rolling in the aisles: as a rule, the weekly grocery shop is not an occasion of great hilarity--but, as ad budgets come under increasing pressure, a few brands are trying to change all that by injecting some humour into their packaging

Deadheading the off-shoots: more companies are using sub-brands to hide the failures of the parent brand rather than extend its values. As M&S has found, this is a short-sighted strategy that ultimately threatens to drain the lifeblood from the core b

Getting their teeth in: when venture capitalists take over a brand, their first target for cuts is often marketing. But does this show a cavalier disregard for long-term brand health, or is there just a lot of fat in the average marketing department? Mark

Get some fresh air: conventional conference venues, or standard sampling locations, can often be restrictive and forgettable. One solution is to step outside, maybe into a marquee--or just the great outdoors

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Your Industry Walmart Can't Kill Every Retail Niche; Jo-Ann Shows Why

Walmart Can't Kill Every Retail Niche; Jo-Ann Shows Why

Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money