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Excerpted from Brand Warfare: 10 Rules for Building the Killer Brand Excerpted from Brand Warfare: 10 Rules for Building the Killer Brand...
Chief Executive, The, 07/01/01 by David F. D'Alessandro · More from publicationForget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
When it comes to understanding consumers and what they will want, Apple is one of the strategically smartest companies in the world. And the recently reported deal to acquire music streaming start-up Lala is another indication that the company is planning to become the central cloud for consumers. That raises some interesting questions about what [...]
Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.
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