Article Results (Showing 1 - 10 of 165) RSS Alert
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WHITEBOARD: Branding in the digital age: What's changing and what's not, THE
Ross Perot, in his squeaky Texas twang, would have put it this way: "What you're gonna be hearing, folks, is a giant suck- ing sound." In the...
Central Penn Business Journal, 10/16/09 by Taylor, David · More from publication -
From 'Think Small' to Das Auto: 50 years of creative excellence from VW
THE WHITEBOARD There's just something about the Volkswagen brand that makes me want to smile. Through five decades, VW has consistently zigged...
Central Penn Business Journal, 10/02/09 by Taylor, David · More from publication -
Phenotyping Studies of Clonotypic B Lymphocytes From Patients With Multiple Myeloma by Flow Cytometry
* Context.-Clonotypic B lymphocytes, monoclonal B lymphocytes sharing identical, rearranged IGH-CDR3 sequences with the patient?fs myeloma cells,...
Archives of Pathology & Laboratory Medicine, 10/01/09 by Conway, E Joseph; Wen, Jianguo; Feng, Yongdong; Mo, Albert; Huang, Wan-Ting; Keever-Taylor, Carolyn A; Hari, Parameswaran; Vesole, David H; Chang, Chung-Che · More from publication -
Sort of editing the brand name sort of doesn't usually yield success
THE WHITEBOARD Brand equity is precious. The big risk in any complete rebranding effort is the loss of im- portant equity with existing...
Central Penn Business Journal, 09/04/09 by Taylor, David · More from publication -
Impact of physical therapist-directed exercise counseling combined with fitness center-based exercise training on muscular strength and exercise capacity in people with type 2 diabetes: a randomized clinical trial
Type 2 diabetes is a chronic, metabolic disease characterized by hyperglycemia resulting from insulin resistance. Research studies indicate that...
Physical Therapy, 09/01/09 by J. David Taylor; James P. Fletcher; Jakesa Tiarks · More from publication -
Construction payment and performance bonds myths and reality
THE USE OF PAYMENT AND PERFORMANCE BONDS ON PRIVATE COMMERCIAL CONSTRUCTION PROJECTS IS WIDESPREAD BUT LARGELY MISUNDERSTOOD BY MOST REAL ESTATE...
Journal of Property Management, 09/01/09 by David K. Taylor · More from publication -
They don't make things like they used to - they make them better
THE WHITEBOARD Slowly but steadily in the last 20 years or so, quality in products and services has be- come a foregone conclusion. We demand...
Central Penn Business Journal, 08/21/09 by Taylor, David · More from publication -
Changing Indications and Outcomes for Open Abdominal Aortic Aneurysm Repair since the Advent of Endovascular Repair/DISCUSSION
CHARLES S. IOELS, M.D., EUGENE M. LANGAN III, M.D., CHARLES A. DALEY, COREY A. KALBAUGH, M.S., ANNA L. CASS, M.P.H., DAVID L. CULL, M.D., SPENCE M....
American Surgeon, The, 08/01/09 by Joels, Charles S; Langan, Eugene M; Daley, Charles A; Kalbaugh, Corey A; Cass, Anna L; Cull, David L; Taylor, Spence M · More from publication -
HMG-CoA Reductase Gene and Lipid and Lipoprotein Levels: the Multi-Ethnic Study of Atherosclerosis, The
Abstract HMG-CoA reductase (HMGCR) is an enzyme involved in cholesterol synthesis. To investigate the contribution of the HMGCR gene to lipids and...
Lipids, 08/01/09 by Chen, Yi-Chun; Chen, Yii-Der I; Li, Xiaohui; Post, Wendy; Herrington, David; Polak, Joseph F; Rotter, Jerome I; Taylor, Kent D · More from publication -
Harley at crossroads on branding highway
ANALYSIS The gnarly legend of Harley - Davidson motorcycles is now more than a century old and has reached cult status. It is a badge brand, a...
Central Penn Business Journal, 07/31/09 by Taylor, David · More from publication
