Article Results (Showing 1 - 10 of 23) RSS Alert
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The Secret of Bill Curtis' Success
The Secret of Bill Curtis' Success.(management information) The gadget-loving Curtis has shown an uncanny ability to understand the needs of...
Folio: The Magazine for Magazine Management, 12/01/01 by Diane Cyr · More from publication -
High-fidelity GROWTH
Best part: Most of this stuff is probably tax-deductible. Curtis is publisher of six of the most market-specific titles in high technology, from...
Folio: The Magazine for Magazine Management, 07/01/98 by Diane Cyr · More from publication -
Custom-tailored branding
Companies are turning to custom publishing as a means of increasing brand awareness and providing clients with added value. Custom publishing also...
Folio: The Magazine for Magazine Management, 03/22/98 by Diane Cyr · More from publication -
More than the sum of its weirdnesses: Dartmouth Alumni Magazine's management team has redefined the scope of alumni magazines
Dartmouth College's Alumni Magazine has been managed by Jay Heinrichs and Jon Gilbert Fox since 1987. The staff has been reduced from eight...
Folio: The Magazine for Magazine Management, 03/15/95 by Diane Cyr · More from publication -
Distribution woes
Newsstands only sell about 30%-50% of the magazines they receive every month. Thus publishers waste about 600,000 tons per year on magazines that...
Folio: The Magazine for Magazine Management, 01/01/95 by Diane Cyr · More from publication -
Diary of a newsstand clerk
The 180,000 newsstands in the US represent an important distribution point for magazines. An anonymous newsstand worker kept a daily journal for...
Folio: The Magazine for Magazine Management, 10/15/94 by Diane Cyr · More from publication -
The phantom of the newsstand - fraud in periodicals distribution - includes related article
Magazine thievery is a widespread practice in the distribution business. Although considered a minor problem, it can affect the sales of the...
Folio: The Magazine for Magazine Management, 03/01/94 by Diane Cyr · More from publication -
The magazine racket. (proliferation of magazines) (includes related article on how to eliminate newsstands)
Andy Giordano, general manager of Yankee News - a magazine wholesaler that supplies newsstands throughout Connecticut - approaches magazine...
E, 12/01/93 by Cyr, Diane · More from publication -
The magazine racket - proliferation of magazines - includes related article on how to eliminate newsstands
The waste from unsold newstand magazines is increasing every year due to the number of new titles that are available to consumers. In 1992, there...
E: The Environmental Magazine, 12/01/93 by Diane Cyr · More from publication -
A finder's fee for their thoughts - freelance writers - Word One - Brief Article
A freelancer comes to you with this great scoop on dog-biscuit tenderizer, but he's a lousy writer and you've already got someone on the pet-snack...
Folio: The Magazine for Magazine Management, 11/01/93 by Diane Cyr · More from publication
