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LET CONSUMERS CONTROL MORE THAN JUST ADS; DIRECT INVOLVEMENT: Innovative marketers invite consumers to guide business strategy.(CMO Strategy)
Byline: DIANE HESSAN Stop selling consumers short. They want to do more than create ads for you. The latest wisdom of the crowds is that...
Advertising Age, 04/09/07 by Hessan, Diane · More from publication -
Suppliers
It's time to push e-learning and e-learning ROI up to the CEO level as a business investment versus a cost center. The new reality is that learning...
Training & Development, 01/01/03 by Egan, Dave; Hessan, Diane; Taylor, Craig R; Zenger, Jack · More from publication -
Eight questions customers should ask suppliers - Supplier Savvy - training department evaluation of vendors
Just as a supplier needs to do his or her homework to earn the right to do business with a client, training directors need to know how to do the...
T+D, 11/01/02 by Diane Hessan · More from publication -
Eight questions customers should ask suppliers
Just as a supplier needs to do his or her homework to earn the right to do business with a client, training directors need to know how to do the...
Training & Development, 11/01/02 by Hessan, Diane · More from publication -
Back at you: how to be a good client - Supplier Savvy
Client: We like to think of ourselves as a good client, and we're really interested in a partnership. Client: We like to think of ourselves as a...
T+D, 07/01/02 by Diane Hessan · More from publication -
Back at you: How to be a good client
SUPPLIER SAVVY Client: We like to think of ourselves as a good client, and we're really interested in a partnership. Salesperson: That's...
Training & Development, 07/01/02 by Hessan, Diane · More from publication -
Selling in tough times - Supplier Savvy
Last fall (after September 11), the Instructional Systems Association isaconnection.org surveyed its members--150 leading learning and performance...
T+D, 03/01/02 by Diane Hessan · More from publication -
Supplier savvy
Selling in tough times. Last fall (after September 11), the Instructional Systems Association There's no question that in good times, almost...
Training & Development, 03/01/02 by Hessan, Diane · More from publication
