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Why 'second-best' won't doom college-bound kids

Springtime brings a special kind of "March Madness" to anxious college-bound high school seniors and their parents. Will they win admission to...
USA TODAY, 03/17/08 by Ed Sevilla · More from publication
University marketers, heal thyselves: can we really steer clear of Charybdis, or are we just plain Scylla?

HEAR THAT SOUND? IT'S A CLARION CALL, COURTESY OF DAVID KIRP. In his must-read book, Shakespeare, Einstein, and the Bottom Line: The Marketing of...
University Business, 09/01/04 by Ed Sevilla · More from publication

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Apple's Latest Plan to Kill Microsoft: Cheap Tablet Devices

Apple's Latest Plan to Kill Microsoft: Cheap Tablet Devices

When it comes to understanding consumers and what they will want, Apple is one of the strategically smartest companies in the world. And the recently reported deal to acquire music streaming start-up Lala is another indication that the company is planning to become the central cloud for consumers. That raises some interesting questions about what [...]
Your Money The Real ‘Best Colleges’

The Real ‘Best Colleges’

With so many college rankings and so many different schools rated No.1, it’s hard for parents to know whom to believe. An exclusive MoneyWatch.com analysis has the answer.

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