This article analyzes the implications of sociopolitical context for career services delivery. Beginning with a reflection on the social...
Career Development Quarterly, 09/01/01 by Eduardo J.R. Santos · More from publicationBarack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Verizon's victory over AT&T in the cellphone ad war underlines an old marketing axiom that advertisers routinely forget in the heat of battle: Consumers don't care about lawsuits no matter how important they seem to clients, and fighting them only distracts management from their primary purpose, building the brand.
Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.
