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And now for something completely different: Words!
* PLAIN OUTER ENVELOPES HAVE THEIR PLACE. BUT IS IT POSSIBLE THAT WE'VE FORGOTTEN HOW TO WRITE COMPELLING OE COPY? * PLAIN OUTER ENVELOPES HAVE...
Circulation Management, 04/01/02 by Elaine Tyson · More from publication -
9 ways to "Make Lemonade" in 2002: Some ideas for Honing Direct Mail—and Preserving your sanity—in an unusually tough business climate
Truth be told, very few people actually like change--especially when it's being driven by unexpected (and these days, scary) new problems. Still,...
Circulation Management, 02/01/02 by Elaine Tyson · More from publication -
Six Myths of Circulation Success
* HALF THE SECRET OF CIRCULATION SUCCESS IS LEARNING TO IGNORE THE MISCONCEPTIONS AND MISINFORMED "MUSTS." * HALF THE SECRET OF CIRCULATION...
Circulation Management, 07/01/01 by Elaine Tyson · More from publication -
Bring on the Alligators!
Those of you over 25 are probably more than familiar with the old saying, "When you're up to your butt in alligators, it's sometimes difficult to...
Circulation Management, 12/01/00 by Elaine Tyson · More from publication -
Things Change…Sort Of
For many years, circulators have had their own rituals and language. At times, we've even confounded ourselves with our jargon. The terminology...
Circulation Management, 05/01/00 by Elaine Tyson · More from publication -
It's BIG…It's RED…It's Brill's Content
After Christmas, I received a very large (10 1/2" X 13 7/8"), very-bright-red and very personalized direct mail package from Brill's Content....
Circulation Management, 02/01/00 by Elaine Tyson · More from publication -
Trends We Could Do Without - And a Few We Should Jump On
I'm always suspicious of "new trends." In the publishing industry, 99 percent of what's described as new is actually recycled. However, trends...
Circulation Management, 12/01/99 by Elaine Tyson · More from publication -
Talk's Dual Packages: Worth Talking About
Recently, within a single week, I received two, almost entirely different, direct mail packages from Talk, the new magazine from Tina Brown and...
Circulation Management, 09/01/99 by Elaine Tyson · More from publication -
A Proactive Approach to Fulfillment - Brief Article
Elaine Tyson is president of Tyson Associates, Inc., a Ridge field, CT-based circulation consulting firm and direct response agency. Elaine Tyson...
Circulation Management, 06/01/99 by Elaine Tyson · More from publication -
How to use humor to get them to subscribe
Magazine publishers can encourage direct mail advertisers to use humor in their advertisements. Humor can attract attention and get the customer to...
Folio: The Magazine for Magazine Management, 01/01/95 by Elaine Tyson · More from publication
