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Fill in the missing pieces
When the circulation people at century old Chemical Marketing Reporter were going over their fulfillment reports looking for demographic data to...
Folio: The Magazine for Magazine Management, 09/15/97 by Eliot Schein · More from publication -
Your best subscribers can save you money
Magazine publishers can save money by harnessing the loyalty of long-term subscribers. Many publishers have reported savings from replacing...
Folio: The Magazine for Magazine Management, 01/01/97 by Eliot Schein · More from publication -
Your best subscribers can save you money
The most loyal subscribers of a magazine are generally willing to pay for the postage on a reply envelope. Hence, publishers can test customer...
Folio: The Magazine for Magazine Management, 11/15/95 by Eliot Schein · More from publication -
Outstanding, freestanding inserts
Popular magazines of wide circulation that include freestanding inserts in their copies are likely to increase their sales because of the inserts....
Folio: The Magazine for Magazine Management, 06/01/94 by Eliot Schein · More from publication -
Innovations in direct mail pull in buyers - Circulation
Users of new developments and innovations in direct mail should utilize the innovations at the first indication that they are effective and to...
Folio: The Magazine for Magazine Management, 10/15/93 by Eliot Schein · More from publication -
Don't let success go to your head - magazine management
Successful magazine publishing companies tend to practice cleavage marketing which leads to the elimination of positive relationships with...
Folio: The Magazine for Magazine Management, 06/15/93 by Eliot Schein · More from publication -
'Renew them like you got them.' - magazine subscription
Paid subscription publications get a large part of their income from renewals. A basic principle behind renewals is that readers renew their...
Folio: The Magazine for Magazine Management, 03/15/93 by Eliot Schein · More from publication -
Putting the premium last: don't throw out all those soft-offer names that didn't subscribe. Here's an idea that might make them change their minds
Don't throw out all those soft-offer names that didn't subscribe. Here's an idea that might make them change their minds. Don't throw out all...
Folio: The Magazine for Magazine Management, 12/01/91 by Eliot Schein · More from publication -
Shoppers! Today's special is magazines
The supermarket has always been an important component in magazine circulation marketing. Magazines like Woman's Day Family Circle, TV Guide and...
Folio: The Magazine for Magazine Management, 08/01/91 by Eliot Schein · More from publication -
Lettershop of horrors: Eliot Schein on direct marketing
The story you are about to read is true. It is offered as an object lesson: No matter how long a company has been in existence, no matter how...
Folio: The Magazine for Magazine Management, 05/01/91 by Eliot Schein · More from publication
