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How to remake a magazine: a systematic approach to redesign will ensure happy readers and advertisers
When a magazine needs a complete change of focus and direction, a systematic approach is the best approach, and it can lead to a renewed readership...
Folio: The Magazine for Magazine Management, 01/01/98 by Elizabeth Crow · More from publication -
A short course in magazine rehab
Editors of magazines thinking about revamping their product should examine their motives first. The only good reason for a total makeover is to...
Folio: The Magazine for Magazine Management, 03/15/97 by Elizabeth Crow · More from publication -
Magazines as information providers - Panel Discussion
A discussion of the effects of new technologies and shifting economics on consumer-magazine publishing by nine magazine experts is presented. Keen...
Folio: The Magazine for Magazine Management, 10/01/93 by Elizabeth Crow · More from publication -
The right changes for your magazine
Magazine publishers should be develop a magazine that appeals to readers, and be able to charge advertisers and readers a fair amount for the...
Folio: The Magazine for Magazine Management, 02/15/93 by Elizabeth Crow · More from publication -
When the editor is publisher, the reader is king; and advertisers pay court, knowing readers turn to the magazines again and again
And advertisers pay court, knowing readers turn to the magazines again and again. And advertisers pay court, knowing readers turn to the...
Folio: The Magazine for Magazine Management, 10/01/91 by Elizabeth Crow · More from publication
