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• Mighty mascots 

  While mascot marketing might conjure up images of the Pillsbusy Doughboy, it often translates into strong sales. "Mascots are one of your most...

  Entrepreneur, 06/01/03 by Elizabeth J. Goodgold · More from publication

• Voices carry 

  If you're like most entrepreneurs, the telephone is your lifeline to your customers. According to Susan Berkley, CEO of The Great Voice Company in...

  Entrepreneur, 06/01/03 by Elizabeth J. Goodgold · More from publication

• Quick pick 

  If you've got some big news but aren't sure how to get your message out, take a look at a new service just launched by Major Newswire...

  Entrepreneur, 06/01/03 by Elizabeth J. Goodgold · More from publication

• Shooting from the hip 

  So you've got a cool product or service--doesn't it make sense for your marketing to also be hip? Of course, you can't market uber-cool unless your...

  Entrepreneur, 05/01/03 by Elizabeth J. Goodgold · More from publication

• Book 'Em 

  Good marketing books are hard to find, but these three are worthy of a second look: Good marketing books are hard to find, but these three are...

  Entrepreneur, 05/01/03 by Elizabeth J. Goodgold · More from publication

• Toying with new ideas 

  Toying with new ideas. (Marketing: Buzz).(Zoinks! ) Sometimes, the tried and trite doesn't work--just ask Edward Roberts, co-founder and CEO...

  Entrepreneur, 04/01/03 by Elizabeth J. Goodgold · More from publication

• The great outdoors 

  If you've ignored outdoor advertising, now's the time to take a second look. In today's slowing economy, rates are slightly lower, and premium...

  Entrepreneur, 04/01/03 by Elizabeth J. Goodgold · More from publication

• Cold-call freeze 

  Telemarketers beware: The FTC's Telemarketing Sales Rule will change the way you do business. The rule will create a national "do not call"...

  Entrepreneur, 03/01/03 by Elizabeth J. Goodgold · More from publication

• Getting persona 

  Getting persona.(Buzz; using wacky personalities for TV ads) Each city has an entrepreneur whose wacky TV spots wake us out of a late-night...

  Entrepreneur, 03/01/03 by Elizabeth J. Goodgold · More from publication

• Brand-spankin' brew: whipping its logo into shape got this brewery's business hopping 

  Brand-spankin' brew: whipping its logo into shape got this brewery's business hopping. Slicker isn't always better. Sometimes, adopting a simple...

  Entrepreneur, 01/01/03 by Elizabeth J. Goodgold · More from publication