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USPS inefficiency threatens direct marketers; DMA president also sees another obstacle: privacy concerns
USPS inefficiency threatens direct marketers USPS inefficiency threatens direct marketers HOUSTON--The Postal Service's inability to control...
Folio: The Magazine for Magazine Management, 03/01/90 by Elizabeth Leamy · More from publication -
Mailers mine for customers by testing new list categories
Mailers mine for customers by testing new list categories Mailers mine for customers by testing new list categories WASHINGTON, D.C. -- To build...
Folio: The Magazine for Magazine Management, 01/01/90 by Elizabeth Leamy · More from publication -
JWT study urges targeting by 'lifestage'; age and income no longer fully define a market
JWT study urges targeting by 'lifestage' JWT study urges targeting by 'lifestage' NEW YORK CITY--Publishers and other marketers will have to look...
Folio: The Magazine for Magazine Management, 11/01/89 by Elizabeth Leamy · More from publication -
Unlisted phone numbers on the rise
Unlisted phone numbers on the rise Unlisted phone numbers on the rise Fairfield, Conn.--The proportion of U.S. households with unlisted telephone...
Folio: The Magazine for Magazine Management, 08/01/89 by Elizabeth Leamy · More from publication
