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The little magazine that roars
BRENTWOOD, CALIF.--Savvy marketing techniques are helping scrappy little Zoo Life stand tall in the jungle of new magazines. Barely 16 months old,...
Folio: The Magazine for Magazine Management, 04/01/91 by Ellen Tulin · More from publication -
Another taxing proposition; publishers fight California's proposed magazine sales tax
Los ANGELES-After escaping a proposed California sales tax on magazines last summer, publishers find themselves fighting a similar tax that could...
Folio: The Magazine for Magazine Management, 03/01/91 by Ellen Tulin · More from publication -
Video-sold house plans to boost Hanley-Wood revenues
Video-sold house plans to boost Hanley-Wood revenues Video-sold house plans to boost Hanley-Wood revenues WASHINGTON, D.C. -- When Hanley-Wood...
Folio: The Magazine for Magazine Management, 12/01/90 by Ellen Tulin · More from publication -
New mags on the block: can kids' versions of grown-up titles be used to develop home-grown future subscribers?
New mags on the block New mags on the block NEW YORK CITY--Zillions. National Geographic World. Sports Illustrated for Kids. What do these...
Folio: The Magazine for Magazine Management, 11/01/90 by Ellen Tulin · More from publication -
Not even Whittle thought of this … the latest in ad vehicles, puns aside, comes from the DMV
LITTLE ROCK, ARK. YOU'VE got directories, videos, books, trade shows and card decks. So where do you go to corner the next wave in ad vehicles?...
Folio: The Magazine for Magazine Management, 07/01/90 by Ellen Tulin · More from publication -
Can non-consumer titles sell on newsstand? Publisher eyes health associations as potential magazine niche
BARTLETT, ILL.-Terry Ulick says he has found a new publishing niche. BARTLETT, ILL.-Terry Ulick says he has found a new publishing niche....
Folio: The Magazine for Magazine Management, 04/01/90 by Ellen Tulin · More from publication -
Success interviews cross ad/edit line
New York City -In a new linking of advertising and editorial, Success, in its comp copies to agencies, has abandoned the traditional publisher's...
Folio: The Magazine for Magazine Management, 10/01/89 by Ellen Tulin · More from publication -
Omni ads reach final frontier
Omni ads reach final frontier Omni ads reach final frontier New York City--Of course, no magazine worth its ink could ignore the 20th anniversary...
Folio: The Magazine for Magazine Management, 09/01/89 by Ellen Tulin · More from publication -
Video title to compete on newsstand; but will $5 price tag deter impulse buys?
Video title to compete on newsstand Video title to compete on newsstand Culver City, Calif.--Persona Video--what's said to be the first...
Folio: The Magazine for Magazine Management, 09/01/89 by Ellen Tulin · More from publication -
Going abroad: not for everybody; 'No more than 150 titles lend themselves to foreign editions.'
Going abroad: Not for everybody Going abroad: Not for everybody New York City--Of the 17,000 magazines now published in the United States, not...
Folio: The Magazine for Magazine Management, 08/01/89 by Ellen Tulin · More from publication
