Article Results (Showing 1 - 10 of 18) RSS Alert
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Who should provide continuous renal replacement therapies? Nephrology nurses are better prepared to provide CRRT
If there is one commonality I've observed among most non-renal hospital consultants and senior decision-makers, it is a tendency to underestimate...
Nephrology Nursing Journal, 03/01/07 by Kathy Ellis · More from publication -
Disaster readiness: lessons from Katrina
Q: I work in a dialysis unit in the Southeastern portion of the United States and although we were spared hurricane damage these past few years, I...
Nephrology Nursing Journal, 01/01/07 by Kathy J. Ellis · More from publication -
Niche-based marketing.
Most businesses sell their products and services to a niche base of clients. Even if you think your product or service is a commodity (and hence...
American Salesman, 01/01/07 by Ellis, Kathy · More from publication -
Improve your marketing plan.
Focusing on why your clients buy a particular product or service rather than on what they are buying can provide valuable insight for your...
American Salesman, 01/01/06 by Ellis, Kathy · More from publication -
Marketing and the wave/particle effect.
At first, light was assumed to behave like a shower of particles. With further research, it was decided light actually behaved like waves. Then,...
American Salesman, 11/01/05 by Ellis, Kathy · More from publication -
Position yourself as a leader.
Creating an event that ties in with your company's products, services and expertise is an excellent marketing tool and one that can really...
American Salesman, 10/01/05 by Ellis, Kathy · More from publication -
Tracking your marketing efforts.
Tracking your marketing efforts can be challenging because it is virtually impossible to know exactly which marketing effort resulted in your...
American Salesman, 09/01/05 by Ellis, Kathy · More from publication -
Meeting your tradeshow goals.
Tradeshows require an investment of time and money. What you receive in return for this investment will depend on your expectations and what plan...
American Salesman, 05/01/05 by Ellis, Kathy · More from publication -
Value-based competition.
Most businesses sell their products and services to a niche base of clients. Even if you think your product or service is a commodity (and hence...
American Salesman, 10/01/04 by Ellis, Kathy · More from publication -
Today's marketing plan.
Focusing on why your clients buy a particular product or service rather than on what they are buying can provide valuable insight for your...
American Salesman, 03/01/04 by Ellis, Kathy · More from publication
