Article Results (Showing 1 - 10 of 44) RSS Alert

PROFILE - PETER BROOKES: Brookes spots opening in box.

Manchester United TV chief Peter Brookes may be an avid Baggies fan, but under his captaincy the subscriber base has gone from strength to...
Precision Marketing, 12/17/04 by Emily Cubitt · More from publication
Tempest who calms storms: Fedma's Alastair Tempest lobbies hard for the direct industry in Brussels, but what makes him tick?

To many, the prospect of living in Brussels among the Eurocrats and EU mandarins is about as attractive as an office job in Slough. But for the...
Precision Marketing, 10/22/04 by Emily Cubitt · More from publication
Will FSA clampdown fuel mass confusion? With a host of regulations being introduced to financial services direct marketing, many fear that the only options left for the sector will be bland, uncreative executions. Emily Cubitt asks the experts what avoidi

Despite being the biggest spender on direct marketing, the financial services industry is often accused of churning out boring creative treatments...
Precision Marketing, 10/15/04 by Emily Cubitt · More from publication
Swabey seeks fresh horizons: Scotts of Stow chief Nigel Swabey has come a long way since the Innovations days. But, ever ambitious, he is ready for his next challenge

Nigel Swabey has not got where he is today by taking it easy. And, as chief executive of mail order company Scotts of Stow, he is still working...
Precision Marketing, 10/01/04 by Emily Cubitt · More from publication
Will industry yield to IPA's direct charter? Last week's revelation of the IPA's charter is already reverberating around the industry, with experts divided over its proposals--the blanket mailings issue in particular. Emily Cubitt assesses its likely impa

The release of the Institute of Practitioners in Advertising (IPA)'s Direct Marketing Charter (PM last week) must have sent a shiver down the spine...
Precision Marketing, 09/24/04 by Emily Cubitt · More from publication
Payne ready to ride into battle: IPA chief David Payne has led a rich career in direct marketing, carving his niche on the agency side. He talks to Emily Cubitt about his latest challenge: defusing the public's wrath

There is little doubt David Payee has seen direct marketing grow from a "small village into a big business". So, when the Institute of...
Precision Marketing, 09/17/04 by Emily Cubitt · More from publication

Industry pays tribute to Intellidata chief Kempsey

Key industry figures have paid tribute to Peter Kempsey, chairman of Adare Intellidata, who died last month aged 50, following a year long battle...
Precision Marketing, 09/10/04 by Emily Cubitt · More from publication
Adland takes shine to 'new breed' start-ups: with another two direct start-up shops tying up with ad agencies this month, advertising groups seem to be relying more on response-led offerings. But are new outfits better off accepting support or going it al

The apparent surge in the number of clients diverting budgets from advertising to direct marketing has led even WPP Group chief Sir Martin Sorrell...
Precision Marketing, 07/16/04 by Emily Cubitt · More from publication
Should IPA lead fight to repair sectors image? With many major direct marketing agencies now on board, the IPA is well placed to overturn public perceptions of the sector. But industry chiefs remain split over whether it can do a better job than the DMA

A decade ago, anyone suggesting the trade body which represents the darlings of adland, the Institute of Practitioners in Advertising, should be...
Precision Marketing, 06/25/04 by Emily Cubitt · More from publication
EU entrants face industry initiation: the recent introduction of ten member states to the EU has opened up some promising marketing avenues. But, given the varying degrees of direct marketing expertise, pan-European consistency is some way off

When the Berlin Wall fell, a new period of expansion was heralded for Europe, as the symbolic landmark separating East from West was demolished....
Precision Marketing, 06/18/04 by Emily Cubitt · More from publication

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Article Results (Showing 1 - 10 of 44) RSS Alert

PROFILE - PETER BROOKES: Brookes spots opening in box.

Tempest who calms storms: Fedma's Alastair Tempest lobbies hard for the direct industry in Brussels, but what makes him tick?

Will FSA clampdown fuel mass confusion? With a host of regulations being introduced to financial services direct marketing, many fear that the only options left for the sector will be bland, uncreative executions. Emily Cubitt asks the experts what avoidi

Swabey seeks fresh horizons: Scotts of Stow chief Nigel Swabey has come a long way since the Innovations days. But, ever ambitious, he is ready for his next challenge

Will industry yield to IPA's direct charter? Last week's revelation of the IPA's charter is already reverberating around the industry, with experts divided over its proposals--the blanket mailings issue in particular. Emily Cubitt assesses its likely impa

Payne ready to ride into battle: IPA chief David Payne has led a rich career in direct marketing, carving his niche on the agency side. He talks to Emily Cubitt about his latest challenge: defusing the public's wrath

Industry pays tribute to Intellidata chief Kempsey

Adland takes shine to 'new breed' start-ups: with another two direct start-up shops tying up with ad agencies this month, advertising groups seem to be relying more on response-led offerings. But are new outfits better off accepting support or going it al

Should IPA lead fight to repair sectors image? With many major direct marketing agencies now on board, the IPA is well placed to overturn public perceptions of the sector. But industry chiefs remain split over whether it can do a better job than the DMA

EU entrants face industry initiation: the recent introduction of ten member states to the EU has opened up some promising marketing avenues. But, given the varying degrees of direct marketing expertise, pan-European consistency is some way off

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Your Industry Walmart Can't Kill Every Retail Niche; Jo-Ann Shows Why

Walmart Can't Kill Every Retail Niche; Jo-Ann Shows Why

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