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Lou Dorfsman was instrumental in shaping the standards by which we measure the impact and effectiveness of corporate branding. Here, he shares some...
Step Inside Design, 09/01/02 by Essex, Joseph Michael · More from publicationBarack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
When it comes to understanding consumers and what they will want, Apple is one of the strategically smartest companies in the world. And the recently reported deal to acquire music streaming start-up Lala is another indication that the company is planning to become the central cloud for consumers. That raises some interesting questions about what [...]
How’d you like to earn a few thousand dollars for less than an hour of your time? This is no get-rich-quick come-on. The extra income is the potential payoff for making a few simple and painless money moves.
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