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The electrovisual manager: media and American corporate management

Modern technology, such as videotape, teleconferencing, and the computer, will continue to change the way companies are run. Companies will have...
Business Horizons, 03/01/94 by Eugene Marlow · More from publication
Media and culture

The technological advancement in media changes the culture of the people, as the improvement in communication enhances the interaction between...
ETC.: A Review of General Semantics, 09/22/93 by Eugene Marlow · More from publication
Electronic communications media: massaging the messages.

In Corporate Television Programming (Knowledge Industry Publications, 1992), I identified 15 "general principles" for producing effective video...
Technical Communication, 08/01/93 by Marlow, Eugene · More from publication

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Your Work Calculating Return on Investment

Calculating Return on Investment
Your Industry Apple's Latest Plan to Kill Microsoft: Cheap Tablet Devices

Apple's Latest Plan to Kill Microsoft: Cheap Tablet Devices

When it comes to understanding consumers and what they will want, Apple is one of the strategically smartest companies in the world. And the recently reported deal to acquire music streaming start-up Lala is another indication that the company is planning to become the central cloud for consumers. That raises some interesting questions about what [...]
Your Money Quick and Easy Ways to Boost Returns

Quick and Easy Ways to Boost Returns

How’d you like to earn a few thousand dollars for less than an hour of your time? This is no get-rich-quick come-on. The extra income is the potential payoff for making a few simple and painless money moves.

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