Article Results (Showing 1 - 7 of 7) RSS Alert
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Cultural relevance: CEOs must go beyond marketing to embed their products in the culture
In 2006, the long-predicted death of advertising will reach a critical point. Equally important, forward-thinking corporate leaders will build...
Chief Executive, The, 12/01/05 by Faith Popcorn · More from publication -
Light gets it right; cultural change requires a multidimensional approach to marketing.(Viewpoint)
Say one thing about Jack Trout: He knows where he stands. But in standing fast to his belief in positioning, he appears to be standing still....
Advertising Age, 08/02/04 by Popcorn, Faith · More from publication -
International Periscope.(current events news)
North Korea: Kim Plays It Cool... For Now While most of the world was focused on the images of destruction being rained down upon Baghdad and...
Newsweek International, 03/31/03 by Alter, Jonathan; Beith, Malcolm; Contreras, Joseph; Foroohar, Rana; Hosenball, Mark; Isikoff, Michael; Lee, B. J.; Martinelli, Nicole; Miller, Karen Lowry; Pepper, Tara; Popcorn, Faith; Schafer, Sarah; Seno, Alexandra A.; Wehrfritz, George · More from publication -
International Periscope
North Korea: Kim Plays It Cool... For Now While most of the world was focused on the images of destruction being rained down upon Baghdad and...
Newsweek, 03/31/03 by George Wehrfritz with B.J. Lee, Sarah Schafer and Alexandra A. Seno, Karen Lowry Miller, Malcolm Beith, Joseph Contreras, Tara Pepper, Faith Popcorn, Mark Hosenball and Michael Isikoff, Rana Foroohar, Nicole Martinelli, Jonathan Alter · More from publication -
How to regain trust; New `rules of the road' for corporate America from a noted futurist spell out a plan for a new business era based on the `Open Company'.(Viewpoint)(Brief Article)
Byline: FAITH POPCORN and AYSE KENMORE The entire population is whirling within a vortex of mistrust, distrust, misinformation, disinformation...
Advertising Age, 10/07/02 by Kenmore, Ayse; Popcorn, Faith · More from publication -
The Secrets of MARKETING TO WOMEN
Companies can't sit back the way they once did and expect to do business as usual and still keep their female customer base. Companies can't sit...
USA Today (Society for the Advancement of Education), 11/01/00 by Faith Popcorn · More from publication -
Gloria hallelujah!
Human rights activist Gloria Steinem is a prominent figure in the feminist movement. She believes that women have a better chance than ever to play...
Interview, 06/01/95 by Faith Popcorn · More from publication
